Pet care creative engine
A structured ad creative system for a pet care brand that needed more ways to explain product value, hold attention, and test angles across paid social.
Turn dense product benefits into simple, scroll-stopping creative that could be tested quickly without rebuilding the strategy every round.
Built hook families around pain points, product mechanism, objection handling, and visual education. Combined UGC-style narration with AI-assisted product scenes and motion-led explainers.
Concepts, scripts, visual prompts, voiceover direction, edit notes, and variant packaging for ongoing Meta and TikTok testing.